This is Marketing: You Can’t be Seen Until You Learn to See [Review]

January 11, 2019

Title: This Is Marketing: You Can’t Be Seen Until You Learn to See|| Author: Seth Godin|| Genre: Self-help book|| Published: December 2018|| Imprint: Penguin UK|| Publicist: Anje Niemandt|| Pages: 267

Summary

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

My Thoughts

 
Before I started this book, I had an idea of what type of writing I would get as I read Godin’s other book The Dip earlier last year, which I loved. My interests on this book were really spiked just from the title.
Seth defines every aspect perfectly i.e. marketing etc. And he provides steps required to accomplish a specific task and also points out things we need to stop doing (with reasons as to why). This book is a good reflection of the authors experience and it shows throughout the book that its not research based but from experience. 
I know absolutely nothing about marketing and from this book will be my guide for my marketing needs. Its a friendly book for those of us not familiar with the world of marketing, making things way easier for us to grasp. Examples used are mostly from things we are familiar with, so don’t be skeptical.
 
I’d highly recommend this book to everyone and more especially new/upcoming entrepreneurs, it will help put a lot of things into perspective.
 

Rating

 
Those were my thoughts on this book, would you read it?
 
Thank you to the team at Penguin Random House SA for sending a review copy
 
Until next time, lets keep reading.
 
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