The Creative Curve: How to Develop the Right Idea, at the Right Time [Book Review]

September 6, 2018

This book sparked a lot of interest from the title, when I got it from Penguin I immediately started reading it and I managed to finish withing 3 days or so. Creativity can be a difficult topic to talk about at times because we all have different misconceptions about it. Lets get to it.

Boot Details

TItle: The Creative Curve: How to Develop the Right Idea, at the Right Time || Author:  Allen Gannett || Published: 12 June 2018|| Genre: Business, Pschology|| Publisher: Random House UK|| Publicist: Anje Niemandt|| Pages: 270


Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.  

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.  

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

My Thoughts

I enjoyed the sim[simplistic writing style of the book. Even though its a self-help/business book I felt like it did not read as such or maybe it was the fact that I was really intrigued by the topic from the beginning. The writing flowed perfectly from topic to topic. It was not boring at all like most books tend to do because the writing style is too professional and not engaging at all. This was simplistic, engaging and just straight to the point without dragging too long until the reader is no longer engaged.

I loved the fact that even though the topic at hand is such a controversial one, the author did a perfect job painting a picture of what he intended to portray at the end. 

I like the fact that the topic of creativity is defined in a scientific way which was interesting to read about. the examples provided made it easier for the intended message to be conveyed properly. At the end of the book, the initial or the myth I had about creativity was no longer there. 

I loved the way new terms were introduced or defined throughout the book.

I’m a huge fan of drawings in books and I really enjoyed the ones included in this book, they fitted perfectly with the theme of the book and had a lot of impact in the writing.

I think the author’s humor was easily portrayed in this book. Its a fun read and at the end I wanted more. 

Overall it was a great read, I think everyone should read it so that we can all address the myths we have about creativity. Its an insightful read, I think I’d go back to over and over again.



“Mastering a skill takes many, many hours of purposeful practice and specific number of hours varies.”

“Achieving your creative potential isn’t for the faint of heart. It requires countless hours, days, and even years of work. But it’s no longer a mystery.”

Those were my thoughts and I’d like to know yours if you’ve read this book and thank you again to Penguin Random House South Africa for sending me a copy.

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Until next time, lets keep reading.

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