At some point, everyone embarks on the a journey to find love. We meet people, we date and get into relationships. Decades ago, people would find a soul mate in a person living in their neighborhood. However, now people get married later and spend years trying to find their soul mate. In what way has the whole culture of finding love and a soul mate changed?
Aziz Ansari teamed up with NYU sociologist Eric Klinenberg and designed a massive research project, including hundreds of interviews and focus groups conducted everywhere from Tokyo to Buenos Aires to Wichita. They analyzed behavioral data and surveys and created their own online research forum on Reddit, which drew thousands of messages. They enlisted the world’s leading social scientists, including Andrew Cherlin, Eli Finkel, Helen Fisher, Sheena Iyengar, Barry Schwartz, Sherry Turkle, and Robb Willer. The result is unlike any social science or humor book we’ve seen before.
Ansari combines his irreverent humor with cutting-edge social science to give us an unforgettable tour of our new romantic world and I completely recommend it.
- The biggest appeal for me was the research that was conducted, which is from real people.
- I especially enjoyed the writing style, I laughed throughout the book.
“Technology hasn’t just changed how we find romance, it’s also put a new spin on the timeless challenges we face once we’re in a relationship.”
“With so many romantic options, instead of trying to explore them all, make sure you properly invest in people and give them a fair chance before moving to the next one.”